Data protection

1. Introduction

Here you will find our privacy policy, in which we, Marcus Kümpel | Jaguar - Kümpel, strictly adhere to the data protection law applicable to Germany. We treat your personal data confidentially. You can access this declaration at any time on our website. You will also find information about the use and collection of personal data for the use of our website, as well as other usage data that we receive from you.

General part

1. Responsible in the sense of the General Data Protection Regulation ("DSGVO") is:

Marcus Kümpel
Adam-Opel-Str. 4
63322 Rödermark
Germany
info@kuempel-jag.de

2. Name and address of the data protection officer

Marcus Kümpel
Adam-Opel-Str. 4
63322 Rödermark
Germany
info@kuempel-jag.de

3. Collection and processing of your personal data (data processing)

For the purposes of the General Data Protection Regulation, data processing means (EU) 2016/679 („DSGVO“) following: any operation carried out with or without the aid of an automated process, as well as any series of activities related to personal data, such as collection, recording, classification, storage, adaptation or alteration. But also the retrieval, reading, use, disclosure by transmission, dissemination or any other form of provision, comparison or linking, restriction, erasure or destruction (Art. 4 Nr. 2 DSGVO).

3.1 When you visit our website, certain information about the browser and operating system, the date and time of the visit and the access status is stored. This also includes which functions of the website were used by you, how often individual contents were accessed by you, which respective file was accessed, as well as the amount of data that was transferred. Web pages from which you may have accessed our homepage, as well as web pages that you call up from our site, are also part of the stored content. It is important for security, as well as for the prevention and detection of attacks on our homepage, to store the IP address and the name of your internet service provider. We do this for a period of seven days.

3.2 We only store further personal data if you inform us of this and allow us to do so. This applies, for example, to registration, the contact form, a survey, a competition or in the case of a contract. But even in these cases, only after you have given your consent and in accordance with the legally applicable legal provisions.

3.3 Your personal data can be deleted at your request (see also 6. Your rights). There is also neither a contractual nor a legal obligation to provide us with your personal data. However, some functions on our website are dependent on the provision of personal data. If you do not wish to provide us with personal data in this context, certain functions cannot be used or cannot be used in full.

3.4 Place of data processing

Your personal data will only be processed within the European Union.

4. Personal data

Personal data, such as your name, address, date of birth and telephone number, which you have provided to us, will only be used for the purposes for which you have given us this data, e.g. to answer your enquiries, to process contracts concluded with you and for technical administration. Your personal data will only be transferred to third parties if it is necessary for the purpose of processing the contract. For example, the transfer of order data to suppliers will make this necessary. Your personal data will only be passed on to third parties if this is necessary for billing and processing purposes or if you have given your prior consent.

Your personal data transmitted to us will not be passed on to third parties without your consent. Exceptions to this are cases in which we are obliged to release the data due to mandatory legal regulations, e.g. for the purpose of criminal prosecution, to fulfil the legal tasks of the constitution protection authorities or to avert danger. This only on the order of the competent authorities. You can revoke your consent with effect for the future at any time. The stored personal data will then be deleted if you revoke your consent to the storage, if knowledge of this data is no longer required to fulfil the purpose pursued with the storage or if its storage is not permitted for other legal reasons.

There is no transfer of data to third countries.

4.1. Protection of your personal data

We use SSL encryption for our website when it comes to the transmission of confidential or personal content of our users. SSL encryption is activated, for example, when processing payment transactions and when you make enquiries to us via our website. Please make sure that SSL encryption is activated on your side for corresponding activities.

The use of SSL encryption is easy to recognise: The display in your browser line changes from http:// to https://. Send your confidential information only with secure, activated SSL encryption and contact us in case of doubt.

In doing so, we must point out that data transmission on the internet cannot be completely protected against access by third parties and may have security gaps. We, the Marcus Kümpel | Jaguar - Kümpel, hereby object to any commercial use and disclosure of your data.

We assume no liability for external links that lead to third-party content, despite careful checking.

The contact details in our imprint for commercial advertising is not desired unless prior written consent has been given.

5. Usage-related data

Access to websites is automatically registered by every web server. When you visit our homepage, our web server temporarily stores each access in a log file (server log files). The following data is recorded and stored until automated deletion:

• IP address of the requesting computer
• Date and time of access
• Name and URL of the retrieved file
• Transmitted data volume
• Message whether the retrieval was successful
• Recognition data of the browser and operating system used
• Website from which the access is made
• Name of your Internet access provider

The processing of this data is important because it enables the use of the website (connection establishment) and serves system security, the technical administration of the network infrastructure and also the optimisation of the internet offer.

We collect data on every access to the server (so-called server log files). They are used to analyse attacks on our website and for technical error analysis. The following information is collected:

• the URL you requested
• Browser type/ browser version
• Operating system used
• HTTP-Answer-Code
• Referrer URL
• Host name of the accessing computer

By default, the log files are automatically deleted every 14 days. This is how our web server is configured. We will temporarily extend the storage time of the log files (manually) or individual IP addresses (manually or automatically) if this is necessary for legitimate security reasons.

• The recipient of the data is our web hosting provider. A transfer of data to a third country does not take place. The basis for data processing is Art. 6 para. 1 lit. b DSGVO, which permits the processing of data for the fulfilment of a contract or pre-contractual measures.

Commissioned service providers:

• Amazon Web Services (AWS):
  Amazon Web Services, Inc., 410 Terry Avenue North, Seattle WA 98109, USA
  Website: https://aws.amazon.com/en/;
  Privacy Policy: https://aws.amazon.com/en/privacy/?nc1=f_pr;
  EU-US Privacy Shield Certification  (Adequate level of data protection): https://www.privacyshield.gov/participant?id=a2zt0000000TOWQAA4&status=Active.

• Host Europe:
  Host Europe GmbH, Hansestrasse 111, 51149 Köln, Deutschland
  Website: https://www.hosteurope.de/en/;
  Privacy Policy: https://www.hosteurope.de/en/terms-and-conditions/privacy/

6. Your rights

You have the right to receive information about the origin, recipient and purpose of your stored data free of charge at any time. Upon your request, information about the data stored about you or your pseudonym can be provided, also electronically. You also have the right to demand the correction, blocking or deletion of this data as well as the right to data portability. Your stored personal data will be deleted if you revoke your consent to its storage or if its storage is inadmissible for other legal reasons. You have the right to object to the processing of your personal data.

You can contact us at any time at the address given in the imprint with regard to this and other questions on the subject of data protection. Alternatively, our data protection coordinator is available to help you protect your rights (info@kuempel-jag.de).

Furthermore, you have the right to lodge a complaint with the competent supervisory authority.

YOUR RIGHT TO INFORMATION, CORRECTION, DELETION, OBJECTION AND DATA PORTABILITY

You can exercise your right to information, correction and deletion of data at any time. Contact us in the ways described above. If you wish your data to be deleted but we are still legally obliged to retain it, access to your data will be restricted (blocked). The same applies in the event of an objection. You can exercise your right to data portability, insofar as the technical possibilities are available to us at the recipient.

6.1 Information

Personal data given to us by you can be requested by you at any time. You have the right to obtain information about the data processed and a copy of your data processed by us.

6.2 Correction and deletion

Personal data that is incorrect or incomplete can be corrected or supplemented. You have the right to request that we correct, supplement or even delete personal data relating to you. The prerequisite for this is that they are no longer required for the purpose for which they were provided, you have revoked your consent to the processing, you have objected to the processing or the processing has been carried out unlawfully. We will delete your personal data at your request if we do not absolutely need it to fulfil the contract or we are not legally obliged to retain it.

6.3 Restriction of data processing

We may also process your personal data in a restricted manner. You have the legal right to request that we restrict the processing of your personal data. This applies, for example, in the event that you dispute the accuracy of the personal data and for the duration necessary for us to verify the accuracy. Also in the event that the processing of the personal data is unlawful and you object to the erasure of it and request limited use instead. If we no longer need your personal data for the purposes of storage and processing, you have the right to request the erasure of your data or if you have objected to the processing in accordance with Art. 21 (1) DSGVO.

6.4 Data portability

You can request to see the personal data concerning you that you have provided to us. You also have the right to receive it in a commonly used, machine-readable format and, if necessary, to transfer it to another controller. Where (a) the processing is based on consent pursuant to Art. 6 Abs. 1 S. 1 lit. a) DSGVO or Art. 9 Abs. 2 Buchst. a) DSGVO  or on a contract pursuant to  Art. 6 Abs. 1 S. 1 Buchst. b) DSGVO and (b) the processing is carried out with the aid of automated procedures. Where technically feasible, you have the right to have the personal data transferred directly from us to another controller.

6.5 Right of objection

You can object to the processing of your personal data, which you have allowed us to process, at any time.

6.6 Complaint case

You can submit a complaint via the competent supervisory authority. You have the right to contact them and assert any violations of data protection law there. You can file a complaint with a data protection supervisory authority at any time.

6.7 Right of withdrawal

You can informally revoke your consent for data processing at any time.

7. Contact form

Enquiries that you send to us via the contact form are stored with your details from the enquiry form and the contact details you provide there in order to be processed and in the event that follow-up questions need to be answered.

We will use the data for the purposes stated in the consent and store it in accordance with the legal retention period. Further use of the data from the contact form will only be used in an anonymous manner for statistical purposes (e.g. number of enquiries, success rate of enquiries, etc.).

The data entered in the contact form is processed exclusively on the basis of your consent (Art. 6 para. lIt a DSGVO). Internally, your data will be processed by the responsible contact person in order to forward your request. The data will not be passed on to third parties without your consent.

You can revoke your consent at any time with effect for the future. If no retention obligation arises from your request (such as in the case of an order), the data will be deleted after three years.

Connection data is usually deleted after seven days. If the homepage has been misused, the log data required for evidence purposes will be retained until the incident has been clarified.

8. Data protection in applications and the application process

In order to process personal data of applicants and to handle the application procedure, the data controller collects and processes this data. These data are collected exclusively for this purpose. The processing may also be carried out electronically. This is the case, in particular, when an applicant submits relevant application documents to the data controller by electronic means, for example by e-mail or via a web form located on the website. If an employment contract is concluded with the applicant, the transmitted data will be stored for the purpose of processing the employment relationship and, of course, only in compliance with the statutory provisions.

If the controller does not conclude an employment contract with the applicant, the application files shall be automatically deleted within 6 months of the notification of the rejection decision, unless otherwise justified by the legitimate interests of the controller.

Other legitimate interest in this sense is, for example, a duty to provide evidence in proceedings under the General Equal Treatment Act (AGG).

9. Third-party services and integration

On our homepage you will also find content, services and benefits from other providers. These complete our offer. These include, for example, maps from Google Maps, videos from YouTube or other third-party offers. Calling up these services requires the transmission of

The offer on our website also includes content, services and performances from other providers that complement our offer. Examples of such services are maps from Google Maps, YouTube videos or third-party graphics. Calling up these third-party services regularly requires the transmission of your IP address. This makes it possible for these providers to perceive your user IP address and also to store it.

We endeavour to include only those third-party providers that use IP addresses solely for the delivery of content. However, we have no influence on which third-party provider stores the IP address, if any.

The storage may serve statistical purposes, for example. If we become aware of storage processes by third-party providers, we will immediately inform our users of this fact. In this context, please also note the specific data protection statements of individual third-party providers and service providers whose services we use on our website. You will also find them in this data protection declaration.

10. Cookies

We use cookies on our homepage. These are small text files which are stored on your computer as an anonymous identifier and which enable an analysis of your use of the website.

The information gained in this way, about the use of the website, helps us to evaluate visitor behaviour and to improve our offer for you. In this way, you will receive the best support when you visit our homepage again. Only technical information and no personal data is collected.

10.1 Rejection of the cookies

You can also use our website without the use of cookies. To switch off cookies, you must change the settings in your browser.

However, this will lead to restrictions in the function of our website.

11. Newsletter

You can subscribe to newsletters on our website. The data required for registration will only be used for sending the newsletter, unless you agree to further use. You can cancel your subscription to the newsletter at any time.

When you visit the website, a connection is established with your browser. The following information collected during this process is temporarily stored in system files and automatically recorded: IP address of your device, date and time of access, name and URL of accessed files, website from which access was made or from which you were directed to our site (referrer URL), browser used and, if applicable, the operating system of your device as well as the name of your provider.

12. Social Media Plug-ins

Third-party content and services

The offer on our website may also include content, services and performances from other providers that complement our offer. Examples of such services are maps from Google Maps, YouTube videos or third-party graphics. Calling up these third-party services regularly requires the transmission of your IP address. This makes it possible for these providers to perceive your user IP address and also to store it.

We make every effort to only include third-party providers that use IP addresses solely for the delivery of content. However, we have no influence on which third-party provider stores the IP address, if any.

This storage may serve statistical purposes, for example. If we become aware of storage processes by third-party providers, we will immediately inform our users of this fact. In this context, please also note the specific data protection declarations of the individual third-party providers and service providers whose services we use on our website. You can obtain more detailed information at:

Facebook: http://www.facebook.com/policy.php
Instagram: https://help.instagram.com/155833707900388
LinkedIn: https://www.linkedin.com/legal/privacy-policy?trk=hb_ft_priv
Twitter: https://twitter.com/privacy
YouTube: https://www.google.en/intl/en/policies/privacy/

12.1 Facebook

We use the platform and services of Facebook Ireland Ltd, 4 Grand Canal Square Grand Canal Harbour, Dublin 2, Ireland and operate a Facebook fan page.

We operate this page to draw attention to our services and products as well as to get in touch with you as a visitor. We would like to point out that you use this Facebook page and its functions on your own responsibility. This applies in particular to the use of the interactive functions (e.g. commenting, sharing, rating). This is also our legitimate interest according to Art. 6 Abs. 1 lit. f DS-GVO for the processing of your data for the purpose of providing up-to-date information and interaction opportunities for our visitors.

According to the ruling of the European Court of Justice (ECJ), operators of a Facebook page are jointly responsible with Facebook for the processing of personal data. Facebook processes personal data for the following purposes:

• Marketing research
• User profiling
• Advertising and analysis

When you visit our Facebook page, Facebook collects, among other things, your IP address and other information that is present on your PC in the form of cookies. This information is used to provide us, as operators of the Facebook pages, with statistical information about the use of the Facebook page. Facebook provides more detailed information on this under the following link: http://de-de.facebook.com/help/pages/insights.

Corresponding objection options can be set here: https://www.facebook.com/settings?tab=ads

The data collected about you in this context is processed by Facebook Ltd. and may be transferred to countries outside the European Union. You can find out what information Facebook receives and how it is used in general form in Facebook's data usage guidelines. There you will also find information on how to contact Facebook and on the settings for advertisements. The data usage guidelines are available at the following link: http://de-de.facebook.com/about/privacy and https://de-de.facebook.com/full_data_use_policy.

As a site operator, we have the possibility to retrieve statistical data generated and provided by Facebook via the so-called "Insights". The types of data concerned are primarily:

• Page activity, post interactions, shared content
• Total number of page views, "Like" votes
• Video views
• Clicks on route planners, clicks on telephone numbers

You can find more information on Facebook's privacy policy. We would like to make it clear that we have no influence on the generation and presentation of this data. We use the statistical analyses provided by Facebook to optimise the timing of our posts and to address our users appropriately.

12.2 Twitter

Plug-ins from Twitter, Inc., 1355 Market St, Suite 900, San Francisco, CA 94103, USA ("Twitter") are integrated on our website. For this purpose, we use Twitter buttons with which our Twitter account can be called up and Twitter share buttons with which the content of our website can be shared via your Twitter account. We also use a widget from Twitter with which we integrate the timeline of our most recent tweets into our website and make them visible.

When you visit our website, your browser establishes a direct connection to a Twitter server and the content of the plug-ins is transmitted directly to your browser and integrated into the website. In the process, certain data is automatically transmitted to Twitter in the USA and stored there. The data includes connection data (your IP address, date and time, the URL called up), the browser type and the operating system.

If you are logged in to Twitter when you call up our website with the plug-ins mentioned, your account information is transmitted to Twitter, which enables Twitter to identify you directly via your profile and to associate you with your visit to our site. When you click a button, further data is transmitted to Twitter and saved to your profile.

Twitter's privacy policy at https://twitter.com/privacy contains information on the type, scope and purpose of data processing by Twitter.

If you want to prevent Twitter from receiving the aforementioned data in the future and assigning it to your Twitter profile, you must log out of Twitter before visiting our website.

12.3 Google+

Plug-ins of the social network Google+ of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google") are integrated on our pages. For this purpose, we use the "g+" button for sharing content and as a link to our Google+ profile. We have also integrated a Google+ box (badge) of our Google+ profile into the website, which enables you to communicate with us directly via Google+ or to follow us there; either via the "Follow" button or as a link to our Google+ profile.

When you visit a page of ours that contains such plug-ins, your browser establishes a direct connection to a Google server. The content of the plug-ins is transmitted directly to your browser and integrated into the website. In this process, data is automatically transmitted to Google in the USA and stored there on their servers. This transmitted data includes connection data (such as your IP address, date and time, the URL called up) as well as the browser used and the operating system. Your visit to our pages can thus be tracked by Google, even if you do not actively use the plug-in functions.

If you are logged in with your Google+ account while visiting our website, Google can directly assign the visit to our pages to your user account. If you wish to prevent this direct association, you must log out of Google+ before visiting our website.

Information on the purpose and scope of data collection and the further processing and use of the transmitted data through the use of Google+ plug-ins is contained in Google's privacy policy (https://www.google.com/policies/privacy/partners/). These also contain information and links to your rights and the possibilities of settings to protect your privacy.

12.4 Xing

The "XING Share Button" is integrated on our website, which allows you to share content from our website with your XING contacts via a link. XING buttons are also integrated, which contain a link to our XING profile.

When you access our website, a connection is briefly established via your browser to servers of XING AG, Dammtorstraße 30, 20354 Hamburg, Germany ("XING"), with which the "XING Share Button" functions (in particular the calculation/display of the counter value) are provided. XING does not store any personal data about you when you visit our website, in particular not your IP address. There is also no evaluation of your usage behaviour via the use of cookies in connection with the "XING Share Button". The current data protection information on the "XING Share Button" and supplementary information can be found on this website:

https://dev.xing.com/plugins/share_button/privacy_policy

12.5 Instagram

Plugins of the Instagram service are integrated on our pages. These are offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA.

We use the integrated Instagram buttons to provide a link to our Instagram profile. A widget is also integrated, which enables us to display certain photos and videos from our Instagram profile on our website.

When you visit one of our pages that contains such a plug-in, your browser establishes a direct connection to an Instagram server. The content of the plug-ins is transmitted directly to your browser and integrated into the website. In this process, data is automatically transmitted to Instagram and stored on their servers. This transmitted data includes connection data (such as your IP address, date and time, the URL called up) as well as the browser used and the operating system. Your visit to our pages can thus be tracked by Instagram, even if you do not actively use the plug-in functions.

If you are logged into your Instagram account, you can link the content of our pages to your Instagram profile by clicking on the Instagram button. This enables Instagram to assign the visit to our pages to your user account. If you want to prevent this direct assignment, you must log out of Instagram before visiting our website. You can find more information on this in Instagram's privacy policy:

https://help.instagram.com/155833707900388

12.6 YouTube (Data protection mode)

For the integration of videos, our site uses the provider YouTube LLC , 901 Cherry Avenue, San Bruno, CA 94066, USA, represented by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland, Parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

YouTube is used in the interest of an appealing presentation of our online offers. This constitutes a legitimate interest within the meaning of Art. 6 Abs. 1 lit. f DS-GVO dar.

Normally, when you call up a page with embedded videos, your IP address is already sent to YouTube and cookies are installed on your computer. However, we have embedded our YouTube videos with the extended data protection mode. In this case, YouTube still contacts the Google service, but according to Google's privacy policy, no personal data is evaluated in the process. Accordingly, cookies for recording user behaviour are only set when the video is played. If you are logged into your YouTube account, you enable YouTube to assign your surfing behaviour directly to your personal profile. You can prevent this by logging out of your YouTube account. You have the right to object to the creation of these user profiles, whereby you must contact YouTube to exercise this right.

We have no knowledge of and no influence on the possible collection and use of your data by YouTube. You can find more information in YouTube's privacy policy at https://www.google.de/intl/de/policies/privacy.

12.7 LinkedIn

Our pages contain plug-ins of the social network LinkedIn of the LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA („LinkedIn“) integrated. For this purpose, we use the "in" button for sharing content and as a link to our LinkedIn profile.

LinkedIn records information that our corresponding pages with the LinkedIn plugins were loaded in your web browser. Likewise, LinkedIn automatically receives the URL of the website from which you came or the page to which you are redirected. LinkedIn also receives the IP address of your computer or the proxy server through which you access the Internet, information about your computer's operating system and the web browser you use, your mobile device (including the mobile device identifier available through your mobile device's operating system), your mobile device's operating system (if you access LinkedIn through a mobile device), and the name of your Internet service provider or mobile carrier. LinkedIn may also receive location data transmitted from GPS-enabled devices that you have enabled if you have not disabled real-time location data from being transmitted to LinkedIn in your mobile device settings.

We would like to point out that SlideShare.net, Pulse.me and the Pulse app are part of the LinkedIn services and not our own components of our websites.

Information on the purpose and scope of the data collection and the further processing and use of the transmitted data by using the plug-ins of LinkedIn are contained in the privacy policy of LinkedIn:

https://www.linkedin.com/legal/privacy-policy

These also contain information and links to your rights and the possibilities of settings to protect your privacy.

12.8 LiveChat

To enable you to have a personal conversation with us in the form of a real-time chat, we use the "LiveChat" service of the provider LiveChat, LLC, One International Place, Suite 1400, Boston, MA, USA  (hereinafter referred to as "LiveChat") uses functional cookies. In order to enable you to have a personal conversation with us in the form of a real-time chat, LiveChat uses functional cookies. The information generated by the cookie about your use of this online service is usually transmitted to a server of LiveChat, LLC in the USA and stored there.

If you use the live chat tool to contact us, the data you enter there voluntarily (name, email address, message) will be processed in accordance with  Art. 6 Abs. 1 S. 1 lit. b DS-GVO processed by us for the purpose of responding to the enquiry within the framework of contract processing.

Furthermore, the use of this tool serves to protect our legitimate interests in effective and improved customer communication, which outweigh our interests in the context of a balancing of interests in accordance with Art. 6 Abs. 1 S. 1 lit. f DS-GVO. Nevertheless, we would like to offer our visitors the opportunity to opt out of this service and only activate it after the visitor has actively consented to it (Art. 6 Abs. 1 lit. a DS-GVO).

Mehr Informationen zum Umgang mit Nutzerdaten finden Sie in der Erklärung zur Umsetzung der DS-GVO von LiveChat unter https://www.livechatinc.com/general-data-protection-regulation/ sowie in der Datenschutzerklärung: https://www.livechatinc.com/privacy-policy/.

12.9 LivePerson

This website uses LivePerson Chat, a live chat service provided by the LivePerson Inc. 475 Tenth Ave., 5th floor, New York, USA  (hereinafter referred to as "LivePerson"). LivePerson Chat uses "cookies", which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by LivePerson on servers in the United States.

LivePerson will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage.

Furthermore, the use of this tool serves to protect our legitimate interests in effective and improved customer communication, which outweigh our interests in the context of a balancing of interests in accordance with Art. 6 Abs. 1 S. 1 lit. f DS-GVO. Nevertheless, we would like to offer our visitors the opportunity to opt out of this service and only activate it after the visitor has actively consented to it (Art. 6 Abs. 1 lit. a DS-GVO).

LivePerson may also transfer this information to third parties where required to do so by law, or where such third parties process the information on LivePerson's behalf. LivePerson will not associate your IP address with any other data held by LivePerson. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.

13. Google, use of the remarketing or "similar target groups" function of Google Inc.

The provider uses the remarketing or "similar target groups" function of Google Inc ("Google") on the website. Using this function, the provider can target visitors to the website with advertising by displaying personalised, interest-based ads to visitors to the provider's website when they visit other websites in the Google Display Network. Google uses so-called cookies to carry out the analysis of website usage, which forms the basis for the creation of interest-based advertisements. For this purpose, Google stores a small file with a sequence of numbers in the browsers of the website visitors. This number is used to record visits to the website as well as anonymised data on the use of the website. No personal data of the website visitors is stored. If you subsequently visit another website in the Google Display Network, you will be shown advertisements that are highly likely to take into account previously accessed product and information areas. You can permanently deactivate the use of cookies by Google by following the link below and downloading and installing the plug-in provided there: https://www.google.com/settings/ads/plugin. Alternatively, you can deactivate the use of cookies by third-party providers by visiting the deactivation page of the Network Advertising Initiative at http://www.networkadvertising.org/choices/ and implementing the further information on opting out provided there. Further information on Google Remarketing and Google's privacy policy can be found at: http://www.google.com/privacy/ads/.

13.1 Use of Google Analytics

On our homepage, we use the web analysis service Google Analytics from Google Inc. which uses cookies. These are text files that are stored on your PC and allow an analysis of your user behaviour in relation to our website.

The information obtained through the cookies is transferred to a Google server. As a rule, these servers are located in the USA. However, they follow agreements on the use of the European Economic Area and shorten your IP address before transmission to the United States. In exceptional cases, the IP address is only shortened after transmission to the USA. Google evaluates the transmitted information and provides further services for us website operators in this context.

The determined IP address is not merged with other Google services.

You can prevent cookies from being stored on your computer by changing your browser settings. However, this may result in display and functional restrictions when using our website. The collection and use of the data generated by the cookies can be prevented by a browser plug-in. You can download it under the following link: https://tools.google.com/dlpage/gaoptout?hl=de

Learn more about Google's privacy policy and Google Analytics at: http://www.google.com/analytics/terms/de.html or at https://www.google.de/intl/de/policies/.

13.2 Use of Google Maps

On our homepage, we use Google Maps to display maps and for better route planning and location determination for our customers (legal basis in accordance with DSGVO: Art. 6 Abs. 1 lit. f with the operation of our website and the consideration of the interests of the data subjects). Google LLC in the USA has undertaken to ensure adequate data protection in accordance with the American-European and the American-Swiss Privacy Shield. Further information on this can be found in Google's detailed privacy policy https://www.google.com/policies/privacy.

13.3 Use of Google AdWords Conversion Tracking

We use the online advertising programme "Google AdWords" and, as part of Google AdWords, conversion tracking. Google Conversion Tracking is an analysis service provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). When you click on an ad placed by Google, a cookie for conversion tracking is placed on your computer. These cookies lose their validity after 30 days, do not contain any personal data and are therefore not used for personal identification.

If you visit certain web pages on our website and the cookie has not yet expired, Google and we can recognise that you clicked on the ad and were redirected to that page. Each Google AdWords customer receives a different cookie. Thus, there is no possibility that cookies can be tracked across the websites of AdWords customers.

The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers who have opted in to conversion tracking. Here, the customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.

If you do not wish to participate in the tracking, you can object to this use by preventing the installation of cookies through a corresponding setting in your browser software (deactivation option). You will then not be included in the conversion tracking statistics. Further information and Google's privacy policy can be found at: http://www.google.com/policies/technologies/ads/, http://www.google.de/policies/privacy/

13.4 Use of Google AdSense

This website uses Google AdSense, a service for integrating advertisements from Google Inc ("Google"). The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google AdSense uses "cookies", which are text files placed on your computer, to help the website analyse how users use the site. Google AdSense also uses so-called web beacons (invisible graphics). Through these web beacons, information such as visitor traffic on these pages can be evaluated.

The information generated by cookies and web beacons about the use of this website (including your IP address) and the delivery of advertising formats is transmitted to a Google server in the USA and stored there. This information may be passed on by Google to contractual partners of Google. However, Google will not merge your IP address with other data stored by you.

The storage of AdSense cookies takes place on the basis of  Art. 6 Abs. 1 lit. f DSGVO. The website operator has a legitimate interest in analysing user behaviour in order to optimise both its website and its advertising.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

13.5 Doubleclick by Google

A pseudonymous identification number (ID) is assigned to your browser through the use of cookies. These cookies do not contain any personal data. This is done to enable Google and its partner websites to display targeted advertising based on your previous visits to our and other websites.

This service provider processes the following data:

• Device category
• Website
• Channel
• Advertising material
• Targeting selection
• Conversion-ID

Disable: You can prevent the collection and use of the data generated by Google using the cookies. To do this, deactivate the Doubleclick cookies on the Digital Advertising Alliance website under the following link www.aboutads.info/choices or install the browser plugin available under the following link www.google.com/settings/ads/plugin.

13.6 Facebook Pixel

This website uses the visitor action pixel from Facebook, Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook") for conversion measurement.
This makes it possible to track the behaviour of page visitors after they have been redirected to the provider's website by clicking on a Facebook ad. This allows the effectiveness of the Facebook ads to be evaluated for statistical and market research purposes and future advertising measures to be optimised.
The data collected is anonymous for us as the operator of this website, we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook data usage policy Facebook data usage policy. This allows Facebook to serve ads on Facebook pages as well as outside of Facebook. This use of the data cannot be influenced by us as site operator.
The use of Facebook Pixel is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in effective advertising measures including social media. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.
You can find further information on protecting your privacy in Facebook's data protection information: https://de-de.facebook.com/about/privacy/.
You can also deactivate the "Custom Audiences" remarketing function in the settings section for advertisements at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you must be logged in to Facebook.
If you do not have a Facebook account, you can disable Facebook's usage-based advertising on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.

14. WhatsApp Business Data processing conditions („Data processing conditions “)

1. Definitions. For the purposes of these Data Processing Terms, the following terms shall have the meanings set out below:
   "GDPR" stands for the General Data Protection Regulation (Regulation (EU) 2016/679). "Controller", "Processor", "Data Subject", "Personal Data", "Personal Data Breach" and "Processing" shall have the same meanings as in the GDPR; "Processed" and "Process" shall be interpreted in accordance with the definition of "Processing".
   Other defined terms used but not defined herein shall have the meanings set forth in the WhatsApp Business Terms of Service ("Business Terms"). Otherwise, they are defined contextually in these Data Processing Terms.
2. Applicability. If your processing of personal data is subject to the GDPR, you acknowledge that your use of our Business Services may involve the transfer of personal data to WhatsApp. Where we process such data as your processor, these Data Processing Terms will apply. They shall become part of the Business Terms by reference and shall prevail to the extent of any conflict with the Business Terms.
3. Our obligations as processors. Where WhatsApp processes such personal data as your processor, WhatsApp shall do the following:
   1. Take appropriate technical and organisational measures to protect personal data against unauthorised or unlawful processing or accidental loss, alteration, disclosure, destruction or damage, including by contractually binding employees, agents and contractors to appropriate confidentiality obligations;
   2. notify you without undue delay if it becomes aware of a personal data breach;
   3. assist you in complying with your obligations under Articles 32 to 36 of the GDPR, taking into account the nature of the processing and the information available to WhatsApp;
   4. provide you, upon your request, with all information reasonably necessary to demonstrate WhatsApp's compliance with its obligations as a processor set out in Article 28 of the GDPR;
   5. subcontract its data processing obligations under these Data Processing Terms to a sub-processor only by means of a written agreement with the sub-processor that subjects such sub-processor to obligations equivalent to those imposed on WhatsApp by these Data Processing Terms. If the sub-processor fails to comply with such obligations, WhatsApp shall remain fully liable to you for the performance of such sub-processor's obligations. WhatsApp shall notify you in advance of any changes in relation to its sub-processor(s). If you reasonably object to such changes, you may notify WhatsApp in writing and terminate your use of our Business Services; and
   6. upon termination of the Business Terms, WhatsApp shall cease processing and delete the personal data as soon as reasonably possible. However, WhatsApp may retain the personal data if WhatsApp is required to do so under applicable law or if WhatsApp has a contractual right or obligation to use the personal data independently of the Business Terms.
4. Transmission of personal data. WhatsApp Inc. has entered into obligations under the EU-US Privacy Shield and the Swiss-US Privacy Shield that may apply to personal data transferred by you or WhatsApp Ireland Limited to WhatsApp Inc. under the Business Terms. If your customers reside in the European Union or Switzerland, and if they are used as a means of transferring personal data of such customers to WhatsApp Inc, you acknowledge that the WhatsApp Privacy Shield Supplement, the adequacy decisions adopted by the European Commission in respect of certain countries or the standard contractual clauses approved by the European Commission apply to such personal data in addition to the Business Terms. When applied to these Data Processing Terms, references to "Business Products" in our WhatsApp Privacy Shield Supplement and in our Privacy Shield Notice mean the Business Services.
5. https://www.whatsapp.com/legal/#key-updates

15. Other

15.1 Photographs

We process photographs and film footage and, if applicable, names and first names at open events, e.g. campaigns, festivals, competitions, etc. The photos are taken as part of the events, usually by our employees. In some cases, we also hire external photographers whom we involve in accordance with data protection law and who we prohibit from using the photographs for their own purposes.

We use the photographs and film footage to report on our events. The pictures of the open events will be published if necessary:

• on our website
• Flyers
• in the annual report
• in internal presentations
• on social networks (e.g. Instagram, Facebook)

The legal basis for the production of overview and group pictures of events that do not specifically depict individual persons in the portrait shot or children is our justified interest in reporting our activities in accordance with  Art. 6 Abs. 1 lit. f DS-GVO.

The legal basis for the publication of the photographs and film footage is our legitimate interest pursuant to Art. 6 Abs. 1 lit. f DS-GVO i. V. mit §§ 22 und 23 KunstUrhG. We will only publish photographs and film footage of you without your consent if this is in our overriding legitimate interest in documenting and reporting on our activities, which is the case with footage in which individuals are only "accessories" or we publish overview or group pictures of the events in which you participated.

Your data will be viewed internally by the relevant departments for the aforementioned purposes. If we have used the services of external photographers, we receive the photo files from them.

Our data processing takes place in Germany and in the EU, there is no transfer of data to a third country or an international organisation.

The photo and, if applicable, film data and personal data are stored indefinitely, as this is the only way we can achieve permanent documentation of our activities, also in the historical interest.

There is no obligation to provide your data, i.e. you do not have to allow yourself to be photographed and/or filmed by us and provide us with your first and last name. If you do not wish to be photographed, please inform the photographer immediately.

DATA SECURITY/ ENCRYPTION

This website uses "Hypertext Transfer Protocol Secure" (https). The connection between your browser and our server is encrypted.